When Your Customers Don’t Get It
A marketing consultant I hired last year revealed the biggest challenge she’s observed for entrepreneurs offering services and products that come from their heart and soul.
It’s that we can often take it personally when a customer complains or asks for a refund.
I was reminded of this recently when an attendee at an Abraham-Hicks workshop asked Abraham if Jerry and Esther get frustrated because so many people study the Law of Attraction but relatively few actually apply it in their lives.
Here’s a paraphrase of Abraham’s response:
If Jerry and Esther feel bad because not everyone who attends a workshop receives the full benefit of it, then Jerry and Esther feel less joy in their work. No benefit can come of that for anyone.
I’m not saying to use this information as an excuse to offer a mediocre product, fuzzy marketing or sloppy service. We must aim for impeccability in our businesses no matter what we offer.
But isn’t it nice to know we’re not responsible for what benefit people receive from us?
Although impeccability means caring for our customers as well as or better than we would want to be cared for ourselves, that’s different from assuming responsibility for them.
Once you’ve done all you can to create, market and support an appealing product or service for your ideal customer, your responsibility to them ends.
The more you keep your work purely about what brings you great satisfaction to offer to the world, the less it matters whether other people get it or not.
Broadcast your signal of satisfaction as clearly as possible and work on your alignment with spirit.
What’s wonderful about this approach is it attracts those to whom you can be of most benefit.
Till next time, here’s to your successful self employment!
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Reprinted from Successful Self Employment (SSE) News by Andrea Conway, the Law of Attraction marketing coach for solopreneurs and small business owners ready to make all the money they want from the business they LOVE. Subscribe to SSE News at www.successfulselfemployment.com/signup.php
